CBMA Success Story
From Academy to Authority
We transformed Christine Blundell Makeup Academy into a high-performing digital platform focused on visibility, trust, and lead generation.
#1
UK Makeup Academy
+42%
Organic Traffic
3.1x
Lead Growth
CASE STUDY • LONDON
From Academy to Authority
We transformed Christine Blundell Makeup Academy into a high-performing digital platform focused on visibility, trust, and lead generation.
Client : Christine Blundell Makeup Academy
Location : London
Results : 160+ verified reviews, stronger engagement, and a high-converting digital experience — built through design, SEO, and CRO.
Services Used :
- SEO
- Website Design
- Conversion Optimization
- Content Strategy
- SEO
- Website Design
- Conversion Optimization
- Content Strategy
What Our Client Has To Say
- 5.0
- |
- Verified Review
Creashiv transformed our website and continues to deliver excellent support across Google Ads, Facebook Ads, and Instagram Ads. Professional, responsive, and highly recommended.
Christine Blundell
Founder & Director
Christine Blundell Makeup Academy, London
SERVICES DELIVERED
- Website Redesign
- SEO
- Google Ads
- Facebook Ads
- Instagram Ads
- Conversion Optimization
What Our Client Has To Say
- 5.0
- |
- Verified Review
Creashiv transformed our website and continues to deliver excellent support across Google Ads, Facebook Ads, and Instagram Ads. Professional, responsive, and highly recommended.
CBMA Academy
The Challenge
Despite its respected reputation, CBMA’s website failed to showcase its authority, resulting in low visibility and missed enrollment opportunities
Low Visibility
Weak Conversion
Poor UX
No Authority Display
Confusing Courses
No Differentiation
Ready To Become Our Next Success Story?
Let's create measurable results for your business.
Strategic Framework
Four strategic pillars that transformed
CBMA’s online performance
1. Website Redesign
We redesigned the website to reflect a premium, industry-leading education brand, ensuring that every visual and section builds trust instantly.
- Crafted a high-impact hero section highlighting authority and outcomes
- Designed a clean, structured layout inspired by luxury education platforms
- Integrated visual storytelling showcasing film industry work and alumni success
Goal: Instantly communicate credibility and reduce bounce rate
2. SEO Architecture Optimization
We restructured the website with a search-first approach to capture high-intent traffic.
- Built keyword clusters targeting:
- Makeup Academy London
- SFX Makeup Course UK
- Film Makeup Training
- Optimized on-page SEO across all core pages
- Improved content hierarchy for better crawlability and rankings
Goal: Increase visibility and attract qualified organic traffic
3. Conversion Optimization (CRO)
We transformed the website into a guided conversion funnel, not just an information platform.
- Strategically placed high-intent CTAs (Open Day, Taster Course, Enquiry)
- Added trust signals (reviews, awards, alumni placements)
- Designed a clear journey: Awareness → Trust → Action
Goal: Turn visitors into enquiries
4. Content Strategy (Positioning & Persuasion)
We redefined content to focus on career outcomes and authority, not just course details.
- Shifted from generic descriptions to benefit-driven messaging
- Highlighted real-world career paths and industry success
- Positioned CBMA as a top-tier, industry-backed academy
Goal: Build emotional trust and decision confidence
SERVICES DELIVERED
- Website Redesign
- SEO
- Google Ads
- Facebook Ads
- Instagram Ads
- Conversion Optimization
Execution
We translated strategy into a high-performing digital experience, ensuring every element contributed to clarity, trust, and conversion.
Website Structure Optimization
We restructured the website to create a clear, intuitive user journey, allowing users to easily explore and take action.
- Designed a high-impact hero section with authority-driven messaging
- Built dedicated sections for:
- Courses (clear structure & outcomes)
- Tutors (credibility & expertise)
- Alumni Success (real-world proof)
- Testimonials (social validation)
- FAQs (decision clarity)
👉 Impact: Improved navigation, reduced confusion, and increased engagement
Trust Signal Integration
We strategically embedded trust elements across the website to reinforce credibility at every stage.
- Showcased 160+ five-star reviews prominently
- Highlighted:
- Oscar & BAFTA-winning leadership
- Industry collaborations
- Graduate success in major productions
👉 Impact: Built instant trust and reduced hesitation
Content Transformation
We replaced generic content with high-conversion, storytelling-driven messaging.
- Rewrote content to focus on career outcomes and benefits
- Integrated storytelling elements such as:
- Work on major productions (Marvel, Disney, etc.)
- Alumni success in real industry roles
👉 Impact: Increased emotional engagement and perceived value
Lead Generation Optimization
We implemented a conversion-focused funnel to guide users toward action.
- Added strategically placed CTAs:
- Book Taster Day
- Enquire Now
- Join Open Day
- Ensured CTAs aligned with user intent at different stages
👉 Impact: Improved enquiry flow and lead generation potential
Measurable Impact. Real Growth.
Data-driven strategies that deliver consistent results and accelerate long-term business growth.
+200%
Conversion Rate
Significant improvement in conversion rate through CRO and UX optimization.
+500%
Organic Keyword Rankings
Growth in top-ranking keywords driving qualified organic traffic.
+300%
Ranked Pages
Increase in ranked pages across high-intent and competitive keywords.
+60%
Funded Deals
More funded opportunities and partnerships generated.
Before & After
A complete transformation across design, SEO, and conversions to build a stronger digital presence.
Website Layout
SEO structure
Conversion flow
Google Search Ranking
Before & After
A complete transformation across design, SEO, and conversions to build a stronger digital presence.
- 01
Website Layout
Redesigned the entire website to create a premium look, improve user experience, and build instant trust.
- Modern & Clean Design
- Better Visual Hierarchy
- Improved User Journey
Talk to us
"Ready to Turn Your Business Into Our Next Success Story?"
Let’s explore how strategic web design, digital marketing, and branding can help your business grow faster and generate measurable results.
